Following the recent news, it appears that Peloton Interactive, Inc., the American exercise equipment and media company, has appointed Peter Stern as its new CEO. Stern previously functioned as a vice president at technology giant Apple, where he played a crucial role in launching Apple Fitness+. Prior to Apple, he held a notable position at Ford.
Stern’s extensive experience within the fitness and automotive sectors could give Peloton much-needed direction. This shift in leadership is pivotal for the company as it endeavours to overcome recent struggles, which have been exacerbated by controversy regarding treadmill safety and decreased demand post-pandemic.
As CEO, Stern will be responsible for bringing stability to the company and guiding its strategic development. His expertise and perspective on the intersection of technology and health may pave the way for exciting and innovative changes within the company.
